Informing the Target Cohort
The IAG before, during and after the recruitment process is absolutely vital to an effective marketing strategy.
IAG material should be easily accessible for the potential trainees before application and should clearly outline the process of application; the format that the Traineeship will take; and the progression routes available upon completion. Confirming that the young person is equipped with a firm knowledge and understanding of the processes before beginning the Traineeship will encourage learners to have a healthier, realistic and more optimistic outlook on their prospects and will aid in learner retention. This will also help to ensure that the Traineeship will run smoothly for all parties.